Mercury was founded in 1933 by Carl Kiekhaefer and a small staff of employees to design and produce the best possible boat engine. Mercury has consistently emphasized quality, performance, innovation
and reliability. Today, that pledge remains as strong as ever.
Mercury, a division of the Brunswick Corporation, turned sixty-five years old in 2004. It is the most recognized name in the marine industry. As each goal was accomplished, it was replaced by another. Mercury has grown into an
industry leader recognized worldwide for its ability to foresee and
fulfill the needs of its consumers. Its product brands include Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and
inboard engines; Mercury Racing high-performance outboards and
sterndrives; MotorGuide trolling motors; Mercury and Teignbridge
propellers; MotoTron electronic controls; Mercury inflatable boats;
Mercury SmartCraft electronics; and Mercury and Quicksilver parts and
In 2006, Mercury Marine’s OptiMax engine was ranked "Highest in
Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power
and Associates, and Mercury MerCruiser engines were ranked "Highest in
Customer Satisfaction with Sterndrive Engines."